Nudge Foundation Community Grant

To promote social inclusion for the public benefit by preventing people from becoming socially excluded, relieving the needs of those people who are socially excluded and assisting them to integrate into society.

For the purpose of this clause ‘socially excluded’ means being excluded from society, or parts of society, as a result of one of more of the following factors: unemployment; financial hardship; youth or old age; ill health (physical or mental); substance abuse or dependency including alcohol and drugs; discrimination on the grounds of sex, race, disability, ethnic origin, religion, belief, creed, sexual orientation or gender re-assignment; poor educational or skills attainment; relationship and family breakdown; crime (either as a victim of crime or as an offender rehabilitating into society); as a result of being a member of a socially and economically deprived community.

Nudge Foundation Croydon Community Grant

The application form is to be completed online and returned to us no later than 5pm on Monday 27 April 2020. 

If easier, you can download the form, print it and fill it out by hand. This can be returned to us by scanning in a copy and emailing it to, or by post to: Nudge Factory, Unit 35, Keeley Road, Croydon, CR0 1TF

This round of Nudge Foundation Grants are made up of three awards – one for £1,000 and two for £500.

Please read the guidelines and application form carefully before applying. 

Download Guidelines

The application guidelines to be read in conjunction with the form.

Fill in Application Form Online

The application form to be filled in online in conjunction with the guidelines.

Download Application Form

The application form to be printed and filled in by hand in conjunction with the guidelines.

2019 Awardees

Willow Learning for Life put the grant to use by running a school programme in Croydon with the aim of reducing awkwardness, improving understanding, and raising expectations towards people with learning disabilities.

Team members identify common interests and give tips to Key Stage 2 children about communicating with people with different needs. The pupils enjoy their time and describe the team as ‘great teachers’, asking for them to “come back to do more fun things with us”.

The activities and role-plays are essential for students to realise the nature and consequences of discrimination, racism, teasing and bullying, and how to respond and ask for help. They also learn to recognise and challenge stereotypes, and gain information on how to seek support after encountering such behaviour.

Willow Learning for Life (2019 Awardee)
Ese Uduehi, Gita Nandra and Chris Edwards visiting St Mary’s Catholic Primary School

Croydon FM holds an annual Youth Project where presenters mentor local students, by giving lessons on what is involved with radio production. This initiative attempts to eliminate negative stereotypes of the youth by engaging with 14 to 17-year-olds on a creative level. 

The Workshop sessions provided are free and aim to combat social exclusion by integrating the youth into the community through the acquiring of skills in creative media and broadcasting.

Clive Campbell, Shannon Austin and Taylor Brown

The Manju Shahul-Hameed Foundation attempts to promote social inclusion by creating safe spaces whereby vulnerable or lonely people can foster new relationships. By building these friendships, those that are marginalised will be able to support one another and find a way back into the community. 

Their mission is to raise awareness about mental illness and fight against the stigma surrounding it. They seek to improve community well-being and promote social inclusion by hosting sessions such as free Zumba classes and DementiaAwareness meetings at Croydon University Hospital. The Foundation promotes positive ageing through the themes ‘Design your legacy’ and ‘Gift of growing old’, these are intergenerational workshops that combat the feeling of shame surrounding ageing, loneliness and mental health issues. They also feed the homeless the first Tuesday of every month at West Croydon Methodist Church.

Feeding the homeless at West Croydon Methodist Church