Nudge Foundation was established in 2016 by Nudge Factory Limited as an independent, non-partisan charity with a mission to advance the education of the public in the subject of social inclusion and community cohesion and to promote social inclusion for the public benefit by preventing people from becoming socially excluded, relieving the needs of those people who are socially excluded and assisting them to integrate into society. Based in Croydon, Nudge Foundation:

  • engages with business and government to provide independent research;
  • provides direct support through making grants available to individuals and organisations through the distribution of its own community fund;
  • and, acts as a management body for corporate charitable giving of third-party businesses.

The Foundation is primarily supported by Nudge Factory through; the donation of 2.5% of its annual declared profit and the shared use of its staff and facilities at no cost to the foundation. Nudge Foundation is overseen by a board of dedicated and independent trustees supported by a number of voluntary staff to achieve the charitable mission.

Our Trustees

Nudge Foundation is an independent charity managed by a board of trustees. The board is constituted by a majority of external independent trustees with two appointed trustees from Nudge Factory. The board is chaired by an independent trustee.

Ahzaz Chowdhury

Company Appointed Trustee

Emma Scully

Company Appointed Trustee

Kam Desai

Independent Trustee

Barry Russell

Chairman & Independent Trustee

Ben Scully

Treasurer & Independent Trustee

Mark Watson

Independent Trustee


Nudge Foundation
Unit 35, Centrale, Keeley Road, Croydon, CR0 1TF

+44 (0)20 8191 8570

Email Nudge Foundation

Nudge Foundation is a UK registered charity, number 1165440.